Busting the four fatal myths in pricing
Nelson Hyde
| Year of publication: |
2018
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|---|---|
| Authors: | Hyde, Nelson |
| Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 238-247
|
| Subject: | Preismanagement | Pricing strategy | Erfolgsfaktor | Success factor | Glaubwürdigkeit | Credibility | Theorie-Praxis-Verhältnis | Theory-practice divide |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713310