Buy-online-and-pick-up-in-store strategy and showroom strategy in the omnichannel retailing
Feng Yang, Xue Li and Zhimin Huang
| Year of publication: |
2019
|
|---|---|
| Authors: | Yang, Feng ; Li, Xue ; Huang, Zhimin |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 13.2019, p. 25-49
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| Subject: | Buy-online-and-pick-up-in-store | Inventory forecasting | Omnichannel retailing | Retail operations | Showrooming | Strategic customer behavior | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lagermanagement | Warehouse management | Kundenanalyse | Customer analysis | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/S1477-407020190000013007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012154882