Buyer animosity in business to business markets: evidence from the French nuclear tests
Year of publication: |
2007
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Authors: | Edwards, Ron ; Gut, Anne-Marie ; Mavondo, Felix |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 4, p. 483-492
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Subject: | Kernwaffe | Nuclear weapon | Militärpolitik | Military policy | Herkunftsbezeichnung | Designation of origin | Französisch | French | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Australien | Australia | Neuseeland | New Zealand |
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