Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Kunal Swani, Anand Jeyaraj
| Year of publication: |
2022
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|---|---|
| Authors: | Swani, Kunal ; Jeyaraj, Anand |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 276-286
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| Subject: | B2B mobile apps | B2B buyer adoption | Technology adoption | Task-technology fit | Mobile Anwendung | Mobile application | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.10.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230699