Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Martin Hirche and Johan Bruwer
| Year of publication: |
2014
|
|---|---|
| Authors: | Hirche, Martin ; Bruwer, Johan |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 4, p. 295-318
|
| Subject: | Australia | Marketing | Scale development/testing | Wines | Structural equation models | Consumer behaviour | Regression | Extrinsic cues | Retail | Survey research | Konsumentenverhalten | Australien | Wein | Wine | Einzelhandel | Retail trade | Marktforschung | Market research | Strukturgleichungsmodell | Structural equation model | Weinbau | Wine industry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462622