Buying center-selling center interaction as a driver for power dynamics in buyer-supplier relationships
Dariusz Siemieniako, Hannu Makkonen, Maciej Mitręga
| Year of publication: |
2023
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| Authors: | Siemieniako, Dariusz ; Makkonen, Hannu ; Mitręga, Maciej |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 94-109
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| Subject: | Buyer-supplier interaction | Buyer-supplier relationship | Buying center | Power asymmetry | Power dynamics | Selling center | Lieferantenmanagement | Supplier relationship management | Macht | Power | Lieferkette | Supply chain | Beschaffung | Procurement | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433456