Buying centers and emerging developments : the SME perspective
Silvio Cardinali, Piyush Sharma, Elena Cedrola and Marta Giovannetti and Kishore Gopalakrishna Pillai
| Year of publication: |
2024
|
|---|---|
| Authors: | Cardinali, Silvio ; Sharma, Piyush ; Cedrola, Elena ; Giovannetti, Marta ; Pillai, Kishore Gopalakrishna |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 5, p. 995-1007
|
| Subject: | Digital technologies | Buying center | Digital communication | Hybrid selling | KMU | SME | Digitalisierung | Digitization | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2023-0157 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080920