Buying groceries in brick and click stores : category allocation decisions and the moderating effect of online buying experience
Katia Campo; Els Breugelmans
| Year of publication: |
2015
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|---|---|
| Authors: | Campo, Katia ; Breugelmans, Els |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 31.2015, p. 63-78
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| Subject: | Multichannel shopping | Online grocery shopping | Category allocation decision | Buying experience | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Experiment | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373127