Buying motives as demand factors for life insurances in emerging and developed markets : the case of Romania and Austria
Year of publication: |
2020
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Authors: | Radler, Katharina ; Bobek, Vito ; Korez Vide, Romana ; Horvat, Tatjana |
Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-755X, ZDB-ID 2455723-7. - Vol. 13.2020, 3, p. 323-347
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Subject: | life insurances | demand factors | buying motives | emerging markets | Romania | Austria | Rumänien | Lebensversicherung | Life insurance | Österreich | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand |
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