‘Buying’ or ‘consumer’ behaviour decision models
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
| Year of publication: |
2014
|
|---|---|
| Authors: | Brennan, Linda ; Binney, Wayne ; Parker, Lukas ; Aleti, Torgeir ; Nguyen, Dang |
| Published in: |
Social marketing and behaviour change : models, theory and applications. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78254-814-9. - 2014, p. 225-267
|
| Subject: | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010477246