Buying perfume in the digital age : a study on e-shoppers' perceptions and typologies
Belem Barbosa, Mehdi Mahdavi, Zaíla Oliveira and Valentina Chkoniya
| Year of publication: |
2021
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|---|---|
| Authors: | Barbosa, Belem ; Mahdavi, Mehdi ; Oliveira, Zaíla ; Chkoniya, Valentina |
| Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 14.2021, 1, p. 1-32
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| Subject: | E-shoppers' Motivations | Experience Goods | Online Shop-ping | Perceived Benefits | Perceived Risks | Perfume | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Parfüm | Erfahrungsgüter | Experience goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22452/ajba.vol14no1.1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012587268