Buzz network strategies and their impact on knowledge management process
Maurizio Massaro and Roland Bardy
| Year of publication: |
2011
|
|---|---|
| Authors: | Massaro, Maurizio ; Bardy, Roland |
| Published in: |
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2. - Reading : Academic Pub. - 2011, p. 609-616
|
| Subject: | Wissensmanagement | Knowledge management | Virales Marketing | Viral marketing | Social Web | Social web | Produktentwicklung | New product development | Zielgruppe | Target group | Kinder | Children | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009716031