Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal, Rukhsana Gul Gilal
| Year of publication: |
2020
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|---|---|
| Authors: | Gilal, Naeem Gul ; Zhang, Jing ; Gilal, Faheem Gul ; Gilal, Rukhsana Gul |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 2, p. 160-180
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| Subject: | Brand resurrection movements | Personally nostalgic ads | Historically nostalgic ads | Culturally nostalgic ads | Non-nostalgic ads | Cross-culture | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00170-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298766