C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
| Year of publication: |
1998
|
|---|---|
| Authors: | Gorn, Gerald J. ; Chattopadhyay, Amitava ; Dahl, Darren W. ; Yi, Tracey |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 38.1998, 3, p. 277-280
|