C.W. Park : A Pioneer in the Study of Branding

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work

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Year of publication:	2020
Authors:	Patrick, Vanessa
Publisher:	[2020]: [S.l.] : SSRN
Subject:	Markenführung \| Brand management \| Markenartikel \| Brand \| Parken \| Parking \| Konsumentenverhalten \| Consumer behaviour \| Naturschutzgebiet \| Nature reserve
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Editorial “C.W. Park: A Pioneer in the Study of Branding,” in Legends in Consumer Behavior: Professor C.W. Park, Editor Vanessa M. Patrick (Vol. 5), Thousand Oaks, CA: Sage Publications, 2017 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

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