Caffeine's complex influence on the attraction effect : a mixed bag of outcomes
Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters, Marko Sarstedt
| Year of publication: |
2024
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|---|---|
| Authors: | Canty, Michael ; Lang, Felix Josua ; Adler, Susanne ; Lichters, Marcel ; Sarstedt, Marko |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 3, p. 451-476
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| Subject: | Asymmetric dominance | Attraction effect | Caffeine | Context effects | Preference reversal | Repulsion effect | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09710-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125490