CAM : A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High
Year of publication: |
2013
|
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Authors: | Lajos, Joseph ; Katona, Zsolt ; Chattopadhyay, Amitava ; Sarvary, Miklos |
Publisher: |
[S.l.] : SSRN |
Subject: | Schätzung | Estimation | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Series: | INSEAD Business School Research Paper ; No. 2008/56/MKT/ISSRC |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 4, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1032148 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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