Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being

This paper presents the first empirical investigation into the effect of e-shopping on subjective well-being. The analysis relies on an Italian nationally and regionally representative dataset from Italy (n = 4,130) drawn from the 2008 wave of the Survey of Household Income and Wealth (SHIW) carried out by the Bank of Italy. Probit, OLS regressions and instrumental variables estimates show that e-shopping is strongly and positively associated with subjective well-being.