Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Maja Šeric, Irene Gil-Saura and Alejandro Mollá-Descals (Department of Marketing, University of Valencia, Valencia, Spain)
| Year of publication: |
2016
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|---|---|
| Authors: | Šerić, Maja ; Gil Saura, Irene ; Mollá Descals, Alejandro |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 1, p. 2-27
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| Subject: | Brand image | Brand loyalty | Perceirved quality | Information and communication technology (ICT) | Customer-based brand equity | Informationstechnik | Information technology | Markenimage | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-10-2014-0239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421818