Can advertising investments counter the negative impact of shareholder complaints on firm value?
Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, and Joost M.E. Pennings
| Year of publication: |
2019
|
|---|---|
| Authors: | Wies, Simone ; Hoffmann, Arvid O. I. ; Aspara, Jaakko ; Pennings, Joost M. E. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 4, p. 58-80
|
| Subject: | advertising investments | firm value | market impact | marketing strategy | shareholder proposals | stock | Unternehmenswert | Firm value | Werbung | Advertising | Marketingmanagement | Marketing management | Aktionäre | Shareholders | Börsenkurs | Share price | Werbewirkung | Advertising effects | Shareholder Value | Shareholder value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919841584 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176064