Can AI fully replace human designers? : matching effects between declared creator types and advertising appeals on tourists' visit intentions
Mengmeng Song, Hongyu Chen, Yuchen Wang, Yucong Duan
| Year of publication: |
2024
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|---|---|
| Authors: | Song, Mengmeng ; Chen, Hongyu ; Wang, Yuchen ; Duan, Yucong |
| Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 32.2024, Art.-No. 100892, p. 1-12
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| Subject: | Advertising appeal | AI-generated advertisement | Information processing fluency | Tourist's involvement | Werbewirkung | Advertising effects | Werbung | Advertising | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2024.100892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076849