Can augmented reality satisfy consumers' need for touch?
Shirin Gatter, Verena Hüttl-Maack, Philipp A. Rauschnabel
| Year of publication: |
2022
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|---|---|
| Authors: | Gatter, M. Shirin ; Hüttl-Maack, Verena ; Rauschnabel, Philipp A. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 3, p. 508-523
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| Subject: | augmented reality | autotelic need for touch | expected gratifications | hedonic benefits | marketing | obtained gratifications | retail | technology acceptance | utilitarian benefits | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817127