Can bad news be good? : on the positive and negative effects of including moderately negative information in CSR disclosures
Year of publication: |
2019
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Authors: | Jahn, Johannes ; Brühl, Rolf |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 97.2019, p. 117-128
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Subject: | Attribution theory | CSR disclosure | CSR perception | Experiment | Trustworthiness | Two-sided messages | Corporate Social Responsibility | Corporate social responsibility | Unternehmenspublizität | Corporate disclosure | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour |
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