Can Bales' interaction process analysis be used to explore consumer behavior?
David M. Gardner
| Year of publication: |
1971
|
|---|---|
| Authors: | Gardner, David M. |
| Published in: |
Consumer behavior : contemporary research in action. - Boston [u.a.] : Houghton Mifflin, ISBN 0-395-04638-6. - 1971, p. 258-266
|
| Subject: | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002398462