Can beacons be a source of inspiration for banks to increase sales and improve customer experience?
Yvon Moysan, Nocholas G. Paparoidamis
| Year of publication: |
2016
|
|---|---|
| Authors: | Moysan, Yvon ; Paparoidamis, Nicholas G. |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 1.2016/2017, 1, p. 53-61
|
| Subject: | beacon | internet of things | technology | banking | innovation | future | branch | sales | customer experience | Beziehungsmarketing | Relationship marketing | Internet der Dinge | Internet of things | Konsumentenverhalten | Consumer behaviour | Innovation | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638693