Can Big Data and creativity play in the same sandbox? - Data has often been seen as a necessary evil by creatives, but when experts work together to gain insight, it can empower creative teams to take controlled risks.
| Year of publication: |
2013
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|---|---|
| Authors: | Davidson, Briggs ; Fielding, Mark |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2013, p. 34-35
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