Can brand reputation improve the odds of being reviewed on-line?
Naveen Amblee and Tung Bui
| Year of publication: |
2008
|
|---|---|
| Authors: | Amblee, Naveen ; Bui, Tung |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 12.2007/08, 3, p. 11-28
|
| Subject: | Markenimage | Brand image | Werbewirkung | Advertising effects | Produktqualität | Product quality | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Regressionsanalyse | Regression analysis | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Für die Modellbildung wurden 395 e-books Verkäufe innerhalb eines Halbjahres beim Online-Buchhandel Amazon.com analysiert |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003698417