Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Jorge Gonzalez; Catarina Sismeiro; Shantanu Dutta; Philip Stern
| Year of publication: |
2008
|
|---|---|
| Authors: | Gonzalez, Jorge ; Sismeiro, Catarina ; Dutta, Shantanu ; Stern, Philip |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 4, p. 247-260
|
| Subject: | Markenartikel | Brand | Arzneimittel | Pharmaceuticals | Generika | Generic drugs | Wettbewerb | Competition | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003793502