Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
Year of publication: |
2019
|
---|---|
Authors: | Lu, Yan |
Other Persons: | Mitra, Debanjan (contributor) ; Musto, David K. (contributor) ; Ray, Sugata (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenartikel | Brand | Finanzmarkt | Financial market | Regulierung | Regulation | Theorie | Theory | Markenarchitektur | Brand architecture |
Extent: | 1 Online-Ressource (55 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1, 2019 erstellt |
Classification: | G23 - Pension Funds; Other Private Financial Institutions |
Source: | ECONIS - Online Catalogue of the ZBW |
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