Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes
| Year of publication: |
2013
|
|---|---|
| Authors: | Choi, Woo Jin ; Page Winterich, Karen |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 77.2013, 2, p. 96-111
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