Can Brazilian firms survive the Chinese challenge: Effects of globalization on markets, strategies, and performance
Year of publication: |
2011-01-01
|
---|---|
Authors: | Akhter, Syed ; Barcellos, Paulo Fernando Pinto |
Publisher: |
e-Publications@Marquette |
Subject: | Brazil | China | Competitive pressure | Emerging markets | Globalization | Market contexts | Performance outcomes | Strategic fit | Strategic response | Business | Marketing |
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