Can Business Development Services practitioners learn from theories on innovation and services marketing?�
| Year of publication: |
2003
|
|---|---|
| Authors: | Caniels, M.C.J. ; Romijn, H.A. ; Wildt, De Ruijter-de |
| Institutions: | Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven |
| Subject: | innovation | services | marketing | business development |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series ecis working papers Number 03.07 |
| Source: |
Persistent link: https://www.econbiz.de/10010836538