Can China overcome the difficulties of establishing successful global brands?
| Year of publication: |
2011
|
|---|---|
| Authors: | Floyd, David ; Ardley, Barry ; McManus, John |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 13135557. - Vol. 20.2011, 7, p. 299-307
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