Can co-creating in CSR initiatives influence loyal customers? : evidence from the banking industry
T. Praveen Kumar, Santosh Basavaraj, K. Soundarapandiyan
| Year of publication: |
2024
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|---|---|
| Authors: | Kumar, T. Praveen ; Basavaraj, Santosh ; Soundarapandiyan, K. |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 31.2024, 1, p. 180-195
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| Subject: | banking sector | co-creation | consumer loyalty | CSR | exchange theory | medication effect | social identity theory | Corporate Social Responsibility | Corporate social responsibility | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.2561 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465150