Can complaint-handling efforts promote customer engagement?
Year of publication: |
December 2016
|
---|---|
Authors: | Cambra-Fierro, Jesús ; Melero-Polo, Iguácel ; Sesé, F. Javier |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 4, p. 847-866
|
Subject: | Customer engagement | Complaint handling | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenintegration | Customer integration | Äthiopien | Ethiopia | Dienstleistungsqualität | Service quality |
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