Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context
| Year of publication: |
2013
|
|---|---|
| Authors: | Yazdanparast, Atefeh ; Spears, Nancy |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 1, p. 46-61
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