Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Michael Beverland
| Year of publication: |
2007
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|---|---|
| Authors: | Beverland, Michael |
| Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 32.2007, 4, p. 480-495
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| Subject: | Genossenschaft | Cooperative | Markenführung | Brand management | Marketing | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003463776