Can CRM be used by SMEs to help to reach customers?
Miroslava Heczková; Kater̆ina Matus̆ínská; Michal Stoklasa
| Year of publication: |
2012
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|---|---|
| Authors: | Heczková, Miroslava ; Matus̆ínská, Kater̆ina ; Stoklasa, Michal |
| Published in: |
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria. - Vienna : Inst. for Export Management, Vienna Univ. of Economics and Business, ISBN 978-3-9503290-1-8. - 2012, p. 121-134
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| Subject: | Beziehungsmarketing | Relationship marketing | KMU | SME | Tschechien | Czech Republic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731022