Can CSR influence Chinese consumers' intention to purchase jewelry ethically? : the moderating effect of eWOM based on the SOR model

Linxue Zhang, Khairul Anuar Mohammad Shah

Year of publication:	2024
Authors:	Linxue Zhang ; Khairul Anuar Mohammad Shah
Subject:	Electronic word-of-mouth \| Environmental protection consumption psychology \| Ethical jewelry \| Green pricing and the intention to purchase jewelry ethically \| Jewelry-related corporate social responsibility \| Medical Ethics \| Corporate Social Responsibility \| Corporate social responsibility \| Konsumentenverhalten \| Consumer behaviour \| Unternehmensethik \| Business ethics \| China \| Virales Marketing \| Viral marketing \| Ethik \| Ethics \| Öko-Produkt \| Sustainable product \| Umweltbewusstsein \| Environmental consciousness \| Verbrauchereinstellung \| Consumer attitudes

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s13520-024-00199-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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