Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Aoran Hong and Xia Li, Yonggui Wang and Mengting Shi
| Year of publication: |
2023
|
|---|---|
| Authors: | Hong, Aoran ; Li, Xia ; Wang, Yonggui ; Shi, Mengting |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 636-666
|
| Subject: | Customization | External governance structure | Global B2B market | Internal governance structure | Product innovation | Schwellenländer | Emerging economies | B-to-B-Marketing | Business-to-business marketing | Produktentwicklung | New product development | Innovation | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2021-0316 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469947