Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
Year of publication: |
2013
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Authors: | Campbell, Margaret C. ; Mohr, Gina S. ; Verlegh, Peeter W.J. |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 23.2013, 4, p. 483-495
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