Can firm innovativeness affect performance? : the role of external involvement
Yi Li, Gang Li, Ying Zhang, Jinpeng Xu
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Yi ; Li, Gang ; Zhang, Ying ; Xu, Jinpeng |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 4, p. 514-534
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| Subject: | B2B | customer involvement | firm innovativeness | supplier involvement | three-way interaction | Lieferantenmanagement | Supplier relationship management | Innovation | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320915408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593930