Can followers overcome pioneers? The role of superior alignable differences in consumer evaluation of brand extensions
| Year of publication: |
2010
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|---|---|
| Authors: | Liang, Beichen ; Cherian, Joseph ; Fu, Wei |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 2 (1.1.), p. 85-94
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