Can gamified e-service quality improve customer value co-creation and relationship quality in e-retailing?
Reihaneh Alsadat Tabaeeian, Majid Mohammad Shafiee and Azarnoush Ansari
| Year of publication: |
2024
|
|---|---|
| Authors: | Tabaeeian, Reihaneh Alsadat ; Shafiee, Majid Mohammad ; Ansari, Azarnoush |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 16.2024, 2, p. 145-166
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| Subject: | Customer value co-creation | E-retailing | E-service quality | Gamification | Relationship quality | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Kundenintegration | Customer integration | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-08-2023-0120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078164