Can generic advertising alleviate consumer concerns over food scares?
| Year of publication: |
2011
|
|---|---|
| Authors: | Messer, Kent ; Kaiser, Harry ; Payne, Collin ; Wansink, Brian |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 2801760. - Vol. 43.2011, 12, p. 1535-1550
|