Can Google Trends improve sales forecasts on a product level?
Benjamin Fritzsch, Kai Wenger, Philipp Sibbertsen, and Georg Ullmann
| Year of publication: |
2020
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|---|---|
| Authors: | Fritzsch, Benjamin ; Wenger, Kai Rouven ; Sibbertsen, Philipp ; Ullmann, Georg |
| Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 27.2020, 17, p. 1409-1414
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| Subject: | Google econometrics | forecasting | search query data | Suchmaschine | Search engine | Prognoseverfahren | Forecasting model | Absatz | Sales | Prognose | Forecast | Zeitreihenanalyse | Time series analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2019.1686110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313080