Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
My (Myla) Bui, Andrea Heintz Tangari, Kelly L. Haws
| Year of publication: |
June 2017
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|---|---|
| Authors: | Bui, M̃y ; Tangari, Andrea Heintz ; Haws, Kelly L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 221-228
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| Subject: | Product partitioning | Guilt | Food | Consumption | Health halo | Single-serving packages | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Ernährungsverhalten | Eating habit | Lebensmittelkonsum | Food consumption | Lebensmittel | Ernährungsindustrie | Food industry | Verpackung | Packaging |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.08.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699858