Can hospitableness promote patients' eWOM behaviour? : the role of perceived overall fairness, treatment effectiveness and disease severity
Year of publication: |
2024
|
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Authors: | Liu, Jingyan ; Liu, Jiaman ; Qu, Hailin |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 122.2024, Art.-No. 103883, p. 1-10
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Subject: | Disease severity | eWOM behaviour | Healthcare | Hospitableness | Perceived overall fairness | Treatment effectiveness | Krankenhaus | Hospital | Gesundheitsversorgung | Health care | Konsumentenverhalten | Consumer behaviour | Patienten | Patients | Gerechtigkeit | Justice | Krankheit | Disease | Virales Marketing | Viral marketing |
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