Can in-store recommendations for online-substitutive products integrate online and offline channels?
Xiaojian Hu, Ju Qiu, Ju Zhao, Yang Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Hu, Xiaojian ; Qiu, Ju ; Zhao, Ju ; Li, Yang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-14
|
| Subject: | Cross-channel integration | Offline-to-online recommentation | Synergy | Cannibalization | Vertriebsweg | Distribution channel | Synergie | Electronic Commerce | E-commerce | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014239875