Can marketing regain its seat at the table? : Report No. 03-113
Frederick E. Webster, Jr.; Alan J. Malter and Shankar Ganesan
| Year of publication: |
2003
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|---|---|
| Authors: | Webster, Frederick E. ; Malter, Alan J. ; Ganesan, Shankar |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2003, 3, p. 29-47
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| Extent: | graph. Darst |
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| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893396